Francis Barassi
Francis Sedgwick Barassi was born in Tucson, Arizona, on January 11, 1967. He spent his formative years in the culturally diverse atmosphere of Tucson, which helped shape his curiosity and interest in various cultures and global perspectives. Growing up, he displayed a keen interest in technology and business, interests that would later define his successful career. His early experiences in Tucson's multicultural environment provided him with a broad worldview, fostering a deep understanding and appreciation for different cultural nuances.
Scholarly Pursuits
Francis pursued higher education with a clear focus on international relations and business. He earned a Bachelor of Science degree from Georgetown University's School of Foreign Service, where he developed a strong foundation in understanding global dynamics and international affairs. His academic journey continued at Thunderbird, the American Graduate School of International Management, where he earned an MBA in International Management with distinction. This advanced degree equipped him with the skills necessary to navigate the complex world of international business, preparing him for a career marked by global influence and strategic insight.
A Passion for International Affairs
Throughout his career, Barassi has worked extensively across three continents, including South America, Europe, and North America. His professional journey has been characterized by his ability to communicate effectively in multiple languages, including English, Spanish, and Portuguese. This linguistic proficiency has enabled him to connect with diverse teams and clients, foster strong business relationships, and facilitate seamless operations across different regions. His passion for international affairs is evident in his commitment to understanding and engaging with various cultural and business landscapes.
The Dawn of His Career
Francis began his professional journey at Xerox Corporation in 1995. Initially serving as the Program Launch Manager for Latin America, based in Mexico City, he successfully launched the Xerox Expense Management System (XEMS) across major Latin American countries, including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. His efforts resulted in significant market penetration and revenue growth for Xerox. He then transitioned to the role of Division Manager/Key Account Manager for Xerox Business Services in Chile, where he managed significant accounts and achieved substantial revenue growth, mainly through strategic outsourcing contracts, such as a landmark deal with Telefonica.
SchlumbergerSema
In 2000, Francis Barassi joined SchlumbergerSema as the Director of New Sales for Latin America. In this role, he managed a regional sales team and secured significant contracts with telecom providers, contributing significantly to the company's revenue and market presence in the region. His tenure at SchlumbergerSema demonstrated his ability to drive sales and build strategic partnerships, further solidifying his reputation as a dynamic and effective business leader in the international arena.
The Career Sweet Spot
In 2003, Francis joined Convergys Corporation as the Director for LATAM North. He managed the sales team and set up regional headquarters in Northern Latin America, resulting in significant sales growth and the profitable establishment of the regional headquarters. Later, he moved to Edocs, Inc., where he served as the Director of Latin American Sales and Operations. At Edocs, he opened the Latin American market, generating a solid pipeline of prospects and closing significant contracts within the first year, demonstrating his capability to drive growth in new markets.
Oracle Corporation
Barassi's career continued to flourish at Oracle Corporation, where he initially served as the Regional Director for LACA—Self-Service in 2005. He managed the integration of Doc's self-service products into the Siebel sales organization, achieving significant sales growth. As the Applications Sales Director for the Communications Global Business Unit, he achieved record sales and managed the most significant single license sale in CGBU history. From 2011 to 2017, he held various vice president roles at Oracle, including founding TOA Technologies' Latin America business and managing Oracle's field service business for Latin America and the Caribbean, achieving substantial growth and expansion into new verticals.
ClickSoftware
In 2017, Francis became the Vice President for Southern Europe at ClickSoftware. In this role, he assisted with the reorganization of Click's sales and account management organization in Southern Europe, achieving notable successes, including signing new clients and managing key accounts. His strategic leadership and innovative approach to sales and account management significantly enhanced ClickSoftware's presence and performance in the region.
The Latest Chapters
Francis joined OverIT USA, Inc. as the Vice President for North America in 2020. He played a pivotal role in expanding OverIT's presence in North America by recruiting and onboarding a seasoned sales team and closing significant deals within the first few months. In 2021, he became the Vice President for North America Energy, Utilities & Resources at IFS North America, where he successfully integrated the Clevest sales team into IFS and achieved impressive annual growth, securing strategic wins at significant utility companies. Currently, he serves as the Vice President of Enterprise Software in North America at Hitachi Energy, where he leverages his extensive experience in enterprise software and energy solutions to drive growth and innovation, further advancing Hitachi Energy's market position in North America.
Life Outside the Office
Francis Barassi resides in Key Biscayne, FL, with his spouse, Clara Romero. He enjoys a fulfilling personal life while balancing his professional commitments. His life outside of work is marked by a deep appreciation for family and community, reflecting the same dedication and passion that have defined his professional journey. Whether at home or in the office, he continues to inspire those around him with his commitment to excellence and his unwavering pursuit of growth and innovation.
Scholarly Pursuits
Francis pursued higher education with a clear focus on international relations and business. He earned a Bachelor of Science degree from Georgetown University's School of Foreign Service, where he developed a strong foundation in understanding global dynamics and international affairs. His academic journey continued at Thunderbird, the American Graduate School of International Management, where he earned an MBA in International Management with distinction. This advanced degree equipped him with the skills necessary to navigate the complex world of international business, preparing him for a career marked by global influence and strategic insight.
A Passion for International Affairs
Throughout his career, Barassi has worked extensively across three continents, including South America, Europe, and North America. His professional journey has been characterized by his ability to communicate effectively in multiple languages, including English, Spanish, and Portuguese. This linguistic proficiency has enabled him to connect with diverse teams and clients, foster strong business relationships, and facilitate seamless operations across different regions. His passion for international affairs is evident in his commitment to understanding and engaging with various cultural and business landscapes.
The Dawn of His Career
Francis began his professional journey at Xerox Corporation in 1995. Initially serving as the Program Launch Manager for Latin America, based in Mexico City, he successfully launched the Xerox Expense Management System (XEMS) across major Latin American countries, including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. His efforts resulted in significant market penetration and revenue growth for Xerox. He then transitioned to the role of Division Manager/Key Account Manager for Xerox Business Services in Chile, where he managed significant accounts and achieved substantial revenue growth, mainly through strategic outsourcing contracts, such as a landmark deal with Telefonica.
SchlumbergerSema
In 2000, Francis Barassi joined SchlumbergerSema as the Director of New Sales for Latin America. In this role, he managed a regional sales team and secured significant contracts with telecom providers, contributing significantly to the company's revenue and market presence in the region. His tenure at SchlumbergerSema demonstrated his ability to drive sales and build strategic partnerships, further solidifying his reputation as a dynamic and effective business leader in the international arena.
The Career Sweet Spot
In 2003, Francis joined Convergys Corporation as the Director for LATAM North. He managed the sales team and set up regional headquarters in Northern Latin America, resulting in significant sales growth and the profitable establishment of the regional headquarters. Later, he moved to Edocs, Inc., where he served as the Director of Latin American Sales and Operations. At Edocs, he opened the Latin American market, generating a solid pipeline of prospects and closing significant contracts within the first year, demonstrating his capability to drive growth in new markets.
Oracle Corporation
Barassi's career continued to flourish at Oracle Corporation, where he initially served as the Regional Director for LACA—Self-Service in 2005. He managed the integration of Doc's self-service products into the Siebel sales organization, achieving significant sales growth. As the Applications Sales Director for the Communications Global Business Unit, he achieved record sales and managed the most significant single license sale in CGBU history. From 2011 to 2017, he held various vice president roles at Oracle, including founding TOA Technologies' Latin America business and managing Oracle's field service business for Latin America and the Caribbean, achieving substantial growth and expansion into new verticals.
ClickSoftware
In 2017, Francis became the Vice President for Southern Europe at ClickSoftware. In this role, he assisted with the reorganization of Click's sales and account management organization in Southern Europe, achieving notable successes, including signing new clients and managing key accounts. His strategic leadership and innovative approach to sales and account management significantly enhanced ClickSoftware's presence and performance in the region.
The Latest Chapters
Francis joined OverIT USA, Inc. as the Vice President for North America in 2020. He played a pivotal role in expanding OverIT's presence in North America by recruiting and onboarding a seasoned sales team and closing significant deals within the first few months. In 2021, he became the Vice President for North America Energy, Utilities & Resources at IFS North America, where he successfully integrated the Clevest sales team into IFS and achieved impressive annual growth, securing strategic wins at significant utility companies. Currently, he serves as the Vice President of Enterprise Software in North America at Hitachi Energy, where he leverages his extensive experience in enterprise software and energy solutions to drive growth and innovation, further advancing Hitachi Energy's market position in North America.
Life Outside the Office
Francis Barassi resides in Key Biscayne, FL, with his spouse, Clara Romero. He enjoys a fulfilling personal life while balancing his professional commitments. His life outside of work is marked by a deep appreciation for family and community, reflecting the same dedication and passion that have defined his professional journey. Whether at home or in the office, he continues to inspire those around him with his commitment to excellence and his unwavering pursuit of growth and innovation.
